Online cart abandonment rate in Italy Q3 2022-Q3 2024, by device

Published by Daniela Coppola, Oct 29, 2024

Mobile devices usually report higher cart abandonment rates than dektop sessions. In Italy, the average conversion rate on mobile devices was 86 percent in the third quarter of 2024. 

Share of baskets created that did not result in a completed order in Italy from 3rd quarter 2022 to 3rd quarter 2024, by device

CharacteristicMobileDesktop
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Statistic: Share of baskets created that did not result in a completed order in Italy from 3rd quarter 2022 to 3rd quarter 2024, by device

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Release date

October 2024

Region

Italy

Survey time period

Q3 2022 to Q3 2024

Supplementary notes

Release date is date of last access.

Data is based on 29 billion visits from 1 billion shoppers to 2,276 digital commerce sites in 61 countries.

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