In the fourth quarter of 2023, 87 percent of online baskets placed through smartphones did not result in a completed order in Italy. Desktop users were somehow more eager to place their orders, as their cart abandonment rate amounted to 77 percent.
Share of baskets created that did not result in a completed order in Italy in 4th quarter 2023, by device
Characteristic
Italy
Worldwide
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Salesforce Research. (January 24, 2024). Share of baskets created that did not result in a completed order in Italy in 4th quarter 2023, by device [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1281483/online-cart-abandonment-rate-italy-by-device/
Salesforce Research. "Share of baskets created that did not result in a completed order in Italy in 4th quarter 2023, by device." Chart. January 24, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1281483/online-cart-abandonment-rate-italy-by-device/
Salesforce Research. (2024). Share of baskets created that did not result in a completed order in Italy in 4th quarter 2023, by device. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1281483/online-cart-abandonment-rate-italy-by-device/
Salesforce Research. "Share of Baskets Created That Did Not Result in a Completed Order in Italy in 4th Quarter 2023, by Device." Statista, Statista Inc., 24 Jan 2024, https://www.statista.com/statistics/1281483/online-cart-abandonment-rate-italy-by-device/
Salesforce Research, Share of baskets created that did not result in a completed order in Italy in 4th quarter 2023, by device Statista, https://www.statista.com/statistics/1281483/online-cart-abandonment-rate-italy-by-device/ (last visited July 22, 2024)
Share of baskets created that did not result in a completed order in Italy in 4th quarter 2023, by device [Graph], Salesforce Research, January 24, 2024. [Online]. Available: https://www.statista.com/statistics/1281483/online-cart-abandonment-rate-italy-by-device/