Top digital marketplaces in Denmark 2023

Published by
L. Yltävä,
Jul 31, 2024

In 2023, Zalando ranked as Danish shoppers' most popular online marketplace. Around 88 percent of survey respondents are aware of the marketplace, and roughly 37 percent of shoppers have purchased goods from the store within the six months before the study. Boozt was another well-known marketplace in Denmark, with 77 percent of respondents being aware of the store and 15 percent having purchased goods from the marketplace.   

Most popular online marketplaces in Denmark in 2023, by share of online shoppers

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Release date

February 2024

Region

Denmark

Survey time period

Q2 2023

Number of respondents

2,997 respondents*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*1,532 respondents for the answer "knows or heard about", 1,465 respondents for the answer "has purchased from in the past six months".

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Statistics on " E-commerce in Denmark "

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Other statistics that may interest you E-commerce in Denmark

Overview

8

Leading stores

5

E-commerce purchases

7

Online shoppers

8

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Topics

Online marketplaces in the NordicsOnline marketplacesOnline marketplaces in FranceOnline marketplaces in Latin AmericaMobile commerce in the Nordics
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