In 2021, roughly 30 percent of consumers in the United States were less inclined to trust a brand which had been endorsed by a celebrity or had a consumer rating of 3.7 out of five. Many U.S. consumers also trusted brands less if they claimed to be the world's best or have the best possible price anywhere.
Leading messages and visual cues that make consumers to trust a brand less in the United States in 2021
* The source adds the following information: "100+ messages tested in October 2021: A maximum of 6 messages or visual cues were shown to each respondent. A total of 6,800 people 13+ years of age in Canada and the United States evaluated the messages/cues."
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Sponsorpulse. (October 18, 2021). Leading messages and visual cues that make consumers to trust a brand less in the United States in 2021 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1281439/messages-and-cues-that-decrease-trust-in-brands-us/
Sponsorpulse. "Leading messages and visual cues that make consumers to trust a brand less in the United States in 2021." Chart. October 18, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1281439/messages-and-cues-that-decrease-trust-in-brands-us/
Sponsorpulse. (2021). Leading messages and visual cues that make consumers to trust a brand less in the United States in 2021. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1281439/messages-and-cues-that-decrease-trust-in-brands-us/
Sponsorpulse. "Leading Messages and Visual Cues That Make Consumers to Trust a Brand Less in The United States in 2021." Statista, Statista Inc., 18 Oct 2021, https://www.statista.com/statistics/1281439/messages-and-cues-that-decrease-trust-in-brands-us/
Sponsorpulse, Leading messages and visual cues that make consumers to trust a brand less in the United States in 2021 Statista, https://www.statista.com/statistics/1281439/messages-and-cues-that-decrease-trust-in-brands-us/ (last visited November 22, 2024)
Leading messages and visual cues that make consumers to trust a brand less in the United States in 2021 [Graph], Sponsorpulse, October 18, 2021. [Online]. Available: https://www.statista.com/statistics/1281439/messages-and-cues-that-decrease-trust-in-brands-us/
