Czechia: daily usage of social media platforms 2017-2022

Time spent on the internet is increasing worldwide, and this also applies to the time spent by users on social networks. For example, 74.4 percent of the Czech population used the internet daily or almost daily in 2021. On the other hand, the average social media user in Czechia spent 121 to 240 minutes on them.

Czech social media users

Nowadays, social networks offer a range of features for all age groups and can be accessed from almost anywhere. However, it is no longer the case that social networks are only for the young. Nearly 70 percent of Czech internet users aged 45 to 59 and more than 50 percent aged 60 to 99 had a social network account in 2021. Regarding the devices used when connecting social networks, the phone or smartphone dominated in 2021, followed by the laptop.

Czechs on social media

Social networks differ significantly in terms of features. For example, while Facebook and Youtube are the dominant social networks in Czechia regarding the number of users, Snapchat dominated in terms of daily frequency of posts. Also, the activities carried out on a particular social platform vary from user to user. For example, the rankings of the most popular YouTube, Instagram or TikTok accounts feature creators from a wide variety of fields.