Between 2020 and 2021, shopping online for fast-moving consumer goods (FMCG) has become increasingly popular in Italy. All age groups of respondents taking part in a survey over the considered period showed increased e-commerce penetration. As of 2021, the share of online shoppers aged 35 to 49 grew by 5.7 percent compared to the previous year.
Percentage growth of Fast Moving Consumer Goods (FMCG) e-commerce penetration in Italy in 2020 and 2021, by age group
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Consorzio Netcomm. (September 27, 2021). Percentage growth of Fast Moving Consumer Goods (FMCG) e-commerce penetration in Italy in 2020 and 2021, by age group [Graph]. In Statista. Retrieved January 03, 2025, from https://www.statista.com/statistics/1281342/fmcg-e-commerce-user-increase-by-age-group-italy/
Consorzio Netcomm. "Percentage growth of Fast Moving Consumer Goods (FMCG) e-commerce penetration in Italy in 2020 and 2021, by age group ." Chart. September 27, 2021. Statista. Accessed January 03, 2025. https://www.statista.com/statistics/1281342/fmcg-e-commerce-user-increase-by-age-group-italy/
Consorzio Netcomm. (2021). Percentage growth of Fast Moving Consumer Goods (FMCG) e-commerce penetration in Italy in 2020 and 2021, by age group . Statista. Statista Inc.. Accessed: January 03, 2025. https://www.statista.com/statistics/1281342/fmcg-e-commerce-user-increase-by-age-group-italy/
Consorzio Netcomm. "Percentage Growth of Fast Moving Consumer Goods (Fmcg) E-commerce Penetration in Italy in 2020 and 2021, by Age Group ." Statista, Statista Inc., 27 Sep 2021, https://www.statista.com/statistics/1281342/fmcg-e-commerce-user-increase-by-age-group-italy/
Consorzio Netcomm, Percentage growth of Fast Moving Consumer Goods (FMCG) e-commerce penetration in Italy in 2020 and 2021, by age group Statista, https://www.statista.com/statistics/1281342/fmcg-e-commerce-user-increase-by-age-group-italy/ (last visited January 03, 2025)
Percentage growth of Fast Moving Consumer Goods (FMCG) e-commerce penetration in Italy in 2020 and 2021, by age group [Graph], Consorzio Netcomm, September 27, 2021. [Online]. Available: https://www.statista.com/statistics/1281342/fmcg-e-commerce-user-increase-by-age-group-italy/
