Among Swedish shoppers planning to buy Christmas gifts from abroad via the internet in 2021, 31 percent intended to do so from German online retailers. This share remained stable compared to 2020, unlike Great Britain, which showed a significant decrease in holiday purchase intention. In 2021, only 23 percent of Swedish respondents said they were likely to buy from there, 11 percentage points lower than a year earlier.
Foreign countries from where Swedish shoppers planned to buy Christmas gifts online in 3rd quarter 2020 and 2021
* For 2021, four separate surveys were carried out. The first survey was conducted in August 2021 with a total of 1,382 respondents. The second survey was conducted in September 2021 with a total of 1,345 respondents. The third and fourth surveys were conducted in October 2021 with 1,385 and 3,086 respondents, respectively. The base for these figures is respondents who said they were planning to buy gifts from abroad this year.
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Svensk Digital Handel. (October 18, 2021). Foreign countries from where Swedish shoppers planned to buy Christmas gifts online in 3rd quarter 2020 and 2021 [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1281323/sweden-foreign-online-christmas-shopping/
Svensk Digital Handel. "Foreign countries from where Swedish shoppers planned to buy Christmas gifts online in 3rd quarter 2020 and 2021 ." Chart. October 18, 2021. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1281323/sweden-foreign-online-christmas-shopping/
Svensk Digital Handel. (2021). Foreign countries from where Swedish shoppers planned to buy Christmas gifts online in 3rd quarter 2020 and 2021 . Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1281323/sweden-foreign-online-christmas-shopping/
Svensk Digital Handel. "Foreign Countries from Where Swedish Shoppers Planned to Buy Christmas Gifts Online in 3rd Quarter 2020 and 2021 ." Statista, Statista Inc., 18 Oct 2021, https://www.statista.com/statistics/1281323/sweden-foreign-online-christmas-shopping/
Svensk Digital Handel, Foreign countries from where Swedish shoppers planned to buy Christmas gifts online in 3rd quarter 2020 and 2021 Statista, https://www.statista.com/statistics/1281323/sweden-foreign-online-christmas-shopping/ (last visited December 27, 2024)
Foreign countries from where Swedish shoppers planned to buy Christmas gifts online in 3rd quarter 2020 and 2021 [Graph], Svensk Digital Handel, October 18, 2021. [Online]. Available: https://www.statista.com/statistics/1281323/sweden-foreign-online-christmas-shopping/
