According to a recent survey conducted with fashion consumers in five countries in Europe including the United Kingdom (UK), France, Germany, Italy, and Spain, over seven in 10 consumers were of the opinion that fashion brands should publish which are factories used to manufacture their clothes. Whereas the share of respondents agreeing with this statement was at 70 percent in Germany, in Italy more consumers (at 79 percent) found this statement important.
Share of consumers who think it's important for fashion brands to publish which factories are used to manufacture their clothes in selected European countries as of 2020
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Share of respondents
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Ipsos MORI, & Fashion Revolution. (January 6, 2021). Share of consumers who think it's important for fashion brands to publish which factories are used to manufacture their clothes in selected European countries as of 2020 [Graph]. In Statista. Retrieved July 24, 2024, from https://www.statista.com/statistics/1281313/europe-consumer-opinions-on-brands-manufacturing-factories/
Ipsos MORI, und Fashion Revolution. "Share of consumers who think it's important for fashion brands to publish which factories are used to manufacture their clothes in selected European countries as of 2020." Chart. January 6, 2021. Statista. Accessed July 24, 2024. https://www.statista.com/statistics/1281313/europe-consumer-opinions-on-brands-manufacturing-factories/
Ipsos MORI, Fashion Revolution. (2021). Share of consumers who think it's important for fashion brands to publish which factories are used to manufacture their clothes in selected European countries as of 2020. Statista. Statista Inc.. Accessed: July 24, 2024. https://www.statista.com/statistics/1281313/europe-consumer-opinions-on-brands-manufacturing-factories/
Ipsos MORI, and Fashion Revolution. "Share of Consumers Who Think It's Important for Fashion Brands to Publish Which Factories Are Used to Manufacture Their Clothes in Selected European Countries as of 2020." Statista, Statista Inc., 6 Jan 2021, https://www.statista.com/statistics/1281313/europe-consumer-opinions-on-brands-manufacturing-factories/
Ipsos MORI & Fashion Revolution, Share of consumers who think it's important for fashion brands to publish which factories are used to manufacture their clothes in selected European countries as of 2020 Statista, https://www.statista.com/statistics/1281313/europe-consumer-opinions-on-brands-manufacturing-factories/ (last visited July 24, 2024)
Share of consumers who think it's important for fashion brands to publish which factories are used to manufacture their clothes in selected European countries as of 2020 [Graph], Ipsos MORI, & Fashion Revolution, January 6, 2021. [Online]. Available: https://www.statista.com/statistics/1281313/europe-consumer-opinions-on-brands-manufacturing-factories/