According to a 2020 survey conducted with fashion consumers in five countries in Europe including the United Kingdom (UK), France, Germany, Italy, and Spain, the majority of consumers were of the opinion that brands should be required by law to say if they are paying the workers who make their products a fair, living wage. Whereas the share of respondents agreeing with this statement was at 68 percent in Germany, in the UK more consumers (at 80 percent) found this statement important.
Share of consumers who think it's important for brands to be required by law to say if they are paying the workers who make their products a fair, living wage in selected European countries as of 2020
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Share of respondents
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Ipsos MORI, & Fashion Revolution. (January 6, 2021). Share of consumers who think it's important for brands to be required by law to say if they are paying the workers who make their products a fair, living wage in selected European countries as of 2020 [Graph]. In Statista. Retrieved July 24, 2024, from https://www.statista.com/statistics/1281295/europe-consumer-opinions-on-brands-paying-a-fair-wage/
Ipsos MORI, und Fashion Revolution. "Share of consumers who think it's important for brands to be required by law to say if they are paying the workers who make their products a fair, living wage in selected European countries as of 2020." Chart. January 6, 2021. Statista. Accessed July 24, 2024. https://www.statista.com/statistics/1281295/europe-consumer-opinions-on-brands-paying-a-fair-wage/
Ipsos MORI, Fashion Revolution. (2021). Share of consumers who think it's important for brands to be required by law to say if they are paying the workers who make their products a fair, living wage in selected European countries as of 2020. Statista. Statista Inc.. Accessed: July 24, 2024. https://www.statista.com/statistics/1281295/europe-consumer-opinions-on-brands-paying-a-fair-wage/
Ipsos MORI, and Fashion Revolution. "Share of Consumers Who Think It's Important for Brands to Be Required by Law to Say If They Are Paying The Workers Who Make Their Products a Fair, Living Wage in Selected European Countries as of 2020." Statista, Statista Inc., 6 Jan 2021, https://www.statista.com/statistics/1281295/europe-consumer-opinions-on-brands-paying-a-fair-wage/
Ipsos MORI & Fashion Revolution, Share of consumers who think it's important for brands to be required by law to say if they are paying the workers who make their products a fair, living wage in selected European countries as of 2020 Statista, https://www.statista.com/statistics/1281295/europe-consumer-opinions-on-brands-paying-a-fair-wage/ (last visited July 24, 2024)
Share of consumers who think it's important for brands to be required by law to say if they are paying the workers who make their products a fair, living wage in selected European countries as of 2020 [Graph], Ipsos MORI, & Fashion Revolution, January 6, 2021. [Online]. Available: https://www.statista.com/statistics/1281295/europe-consumer-opinions-on-brands-paying-a-fair-wage/