According to a survey on food services and cloud kitchen conducted by Rakuten Insight in August 2021, approximately 47 percent of respondents in China who had not ordered from a virtual kitchen or cloud kitchen-only business stated that they had not done so because they were not familiar with such businesses. In comparison, about 22 percent of respondents stated that they had not ordered from such restaurants because the menu did not have as much variety as other traditional restaurants.
Leading reasons for not ordering food from a virtual restaurant or cloud kitchen-only business in China as of August 2021
Original question: Have you ordered food from a virtual restaurant or cloud kitchen-only business?
If no, why did you not order food from such a business? (choose up to 3 answers that apply)
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Rakuten Insight. (November 24, 2021). Leading reasons for not ordering food from a virtual restaurant or cloud kitchen-only business in China as of August 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1281278/china-reasons-for-not-ordering-from-virtual-restaurants/
Rakuten Insight. "Leading reasons for not ordering food from a virtual restaurant or cloud kitchen-only business in China as of August 2021." Chart. November 24, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1281278/china-reasons-for-not-ordering-from-virtual-restaurants/
Rakuten Insight. (2021). Leading reasons for not ordering food from a virtual restaurant or cloud kitchen-only business in China as of August 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1281278/china-reasons-for-not-ordering-from-virtual-restaurants/
Rakuten Insight. "Leading Reasons for Not Ordering Food from a Virtual Restaurant or Cloud Kitchen-only Business in China as of August 2021." Statista, Statista Inc., 24 Nov 2021, https://www.statista.com/statistics/1281278/china-reasons-for-not-ordering-from-virtual-restaurants/
Rakuten Insight, Leading reasons for not ordering food from a virtual restaurant or cloud kitchen-only business in China as of August 2021 Statista, https://www.statista.com/statistics/1281278/china-reasons-for-not-ordering-from-virtual-restaurants/ (last visited December 22, 2024)
Leading reasons for not ordering food from a virtual restaurant or cloud kitchen-only business in China as of August 2021 [Graph], Rakuten Insight, November 24, 2021. [Online]. Available: https://www.statista.com/statistics/1281278/china-reasons-for-not-ordering-from-virtual-restaurants/
