Motivations for ordering from cloud kitchens China 2021, by gender

Published by Agne Blazyte, Jan 27, 2022
According to a survey on food services and cloud kitchen conducted by Rakuten Insight on August 2021, approximately 61 percent of female respondents in China stated that they ordered food from a virtual restaurant or cloud kitchen-only business because the menu on offer sounded and looked delicious. Meanwhile, about 44 percent of male participants responded that they ordered from such businesses because they wanted to try something new.

Leading reasons to order food from a virtual restaurant or cloud kitchen-only business in China as of August 2021, by gender

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Release date

November 2021

Region

China

Survey time period

August 12 to 30, 2021

Number of respondents

1,988 respondents

Age group

16 years and older

Special properties

among 1,151 female and 837 male respondents

Method of interview

Online survey

Supplementary notes

Original question: Have you ordered food from a virtual restaurant or cloud kitchen-only business?
If yes, why did you order from the business? (choose up to 3 answers that apply)

Figures have been rounded.

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