In 2021, nearly 30 percent of consumers in the United States said they would feel less trusting of a brand if they saw said brand pop up on Facebook. A significant share of U.S. consumers felt the same way about brands showing up on other social media platforms, such as TikTok and Instagram.
Percentage of consumers that trust a brand less when they see it in selected places in the United States in 2021
Characteristic
Share of respondents
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Sponsorpulse. (October 18, 2021). Percentage of consumers that trust a brand less when they see it in selected places in the United States in 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1281213/locations-that-discourage-brand-trust-in-us/
Sponsorpulse. "Percentage of consumers that trust a brand less when they see it in selected places in the United States in 2021." Chart. October 18, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1281213/locations-that-discourage-brand-trust-in-us/
Sponsorpulse. (2021). Percentage of consumers that trust a brand less when they see it in selected places in the United States in 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1281213/locations-that-discourage-brand-trust-in-us/
Sponsorpulse. "Percentage of Consumers That Trust a Brand Less When They See It in Selected Places in The United States in 2021." Statista, Statista Inc., 18 Oct 2021, https://www.statista.com/statistics/1281213/locations-that-discourage-brand-trust-in-us/
Sponsorpulse, Percentage of consumers that trust a brand less when they see it in selected places in the United States in 2021 Statista, https://www.statista.com/statistics/1281213/locations-that-discourage-brand-trust-in-us/ (last visited August 25, 2024)
Percentage of consumers that trust a brand less when they see it in selected places in the United States in 2021 [Graph], Sponsorpulse, October 18, 2021. [Online]. Available: https://www.statista.com/statistics/1281213/locations-that-discourage-brand-trust-in-us/