Relative daily time spent with traditional TV versus streaming services among U.S. adults was determined for the period of the third quarter of 2018 to the third quarter of 2022. Although streaming services were shown to be gaining use steadily every quarter, projections still placed TV as dominant over streaming services among American adults' daily viewership by the third quarter of 2022, with streaming services occupying 41 percent of daily consumption while traditional TV is projected to hold 59 percent. This was a steady climb from quarter three of 2018, in which streaming held 22 percent of the total video viewing time.
Distribution of daily time spent with traditional and streaming TV among adults in the United States from 3rd quarter 2018 to 3rd quarter 2022
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nScreenMedia. (July 28, 2021). Distribution of daily time spent with traditional and streaming TV among adults in the United States from 3rd quarter 2018 to 3rd quarter 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1281173/us-adults-tv-streaming-daily-time/
nScreenMedia. "Distribution of daily time spent with traditional and streaming TV among adults in the United States from 3rd quarter 2018 to 3rd quarter 2022." Chart. July 28, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1281173/us-adults-tv-streaming-daily-time/
nScreenMedia. (2021). Distribution of daily time spent with traditional and streaming TV among adults in the United States from 3rd quarter 2018 to 3rd quarter 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1281173/us-adults-tv-streaming-daily-time/
nScreenMedia. "Distribution of Daily Time Spent with Traditional and Streaming Tv among Adults in The United States from 3rd Quarter 2018 to 3rd Quarter 2022." Statista, Statista Inc., 28 Jul 2021, https://www.statista.com/statistics/1281173/us-adults-tv-streaming-daily-time/
nScreenMedia, Distribution of daily time spent with traditional and streaming TV among adults in the United States from 3rd quarter 2018 to 3rd quarter 2022 Statista, https://www.statista.com/statistics/1281173/us-adults-tv-streaming-daily-time/ (last visited January 08, 2025)
Distribution of daily time spent with traditional and streaming TV among adults in the United States from 3rd quarter 2018 to 3rd quarter 2022 [Graph], nScreenMedia, July 28, 2021. [Online]. Available: https://www.statista.com/statistics/1281173/us-adults-tv-streaming-daily-time/
