According to the results of a survey ran during the first quarter of 2024 among affluent and high net worth individuals, around one in five respondents aged between 18 and 39 in North America had made multiple purchases of luxury watches over the past year. In addition, 58 percent of persons in this age group made a single luxury watch purchase in the same time period. These figures were lower in the older age group.
Frequency of luxury watch purchases among affluent consumers in North America in the 1st quarter 2024, by age group
The survey question was phrased by the source as follows: "In which of the following categories have you purchased a luxury brand or service within the past year?"
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Altiant. (April 1, 2024). Frequency of luxury watch purchases among affluent consumers in North America in the 1st quarter 2024, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1281163/luxury-watches-purchasing-frequency-by-age-north-america/
Altiant. "Frequency of luxury watch purchases among affluent consumers in North America in the 1st quarter 2024, by age group." Chart. April 1, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1281163/luxury-watches-purchasing-frequency-by-age-north-america/
Altiant. (2024). Frequency of luxury watch purchases among affluent consumers in North America in the 1st quarter 2024, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1281163/luxury-watches-purchasing-frequency-by-age-north-america/
Altiant. "Frequency of Luxury Watch Purchases among Affluent Consumers in North America in The 1st Quarter 2024, by Age Group." Statista, Statista Inc., 1 Apr 2024, https://www.statista.com/statistics/1281163/luxury-watches-purchasing-frequency-by-age-north-america/
Altiant, Frequency of luxury watch purchases among affluent consumers in North America in the 1st quarter 2024, by age group Statista, https://www.statista.com/statistics/1281163/luxury-watches-purchasing-frequency-by-age-north-america/ (last visited December 21, 2024)
Frequency of luxury watch purchases among affluent consumers in North America in the 1st quarter 2024, by age group [Graph], Altiant, April 1, 2024. [Online]. Available: https://www.statista.com/statistics/1281163/luxury-watches-purchasing-frequency-by-age-north-america/
