According to the results of a survey ran among affluent and high net worth individuals in the first quarter of 2024, around 85 percent of shoppers aged between 18 and 39 in North America had made multiple purchases of luxury designer fashion items such as clothing and accessories in the past year. One the other hand, 60 percent of shoppers aged 40 and above indicated the same shopping behaviour.
Frequency of luxury designer fashion purchases among affluent consumers in North America in the 1st quarter 2024, by age group
Age group
Multiple purchases
Single purchase
No purchases
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The survey question was phrased by the source as follows: "In which of the following categories have you purchased a luxury brand or service within the past year?"
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Altiant. (April 1, 2024). Frequency of luxury designer fashion purchases among affluent consumers in North America in the 1st quarter 2024, by age group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1281159/luxury-designer-fashion-purchasing-frequency-by-age-north-america/
Altiant. "Frequency of luxury designer fashion purchases among affluent consumers in North America in the 1st quarter 2024, by age group." Chart. April 1, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1281159/luxury-designer-fashion-purchasing-frequency-by-age-north-america/
Altiant. (2024). Frequency of luxury designer fashion purchases among affluent consumers in North America in the 1st quarter 2024, by age group. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1281159/luxury-designer-fashion-purchasing-frequency-by-age-north-america/
Altiant. "Frequency of Luxury Designer Fashion Purchases among Affluent Consumers in North America in The 1st Quarter 2024, by Age Group." Statista, Statista Inc., 1 Apr 2024, https://www.statista.com/statistics/1281159/luxury-designer-fashion-purchasing-frequency-by-age-north-america/
Altiant, Frequency of luxury designer fashion purchases among affluent consumers in North America in the 1st quarter 2024, by age group Statista, https://www.statista.com/statistics/1281159/luxury-designer-fashion-purchasing-frequency-by-age-north-america/ (last visited August 25, 2024)
Frequency of luxury designer fashion purchases among affluent consumers in North America in the 1st quarter 2024, by age group [Graph], Altiant, April 1, 2024. [Online]. Available: https://www.statista.com/statistics/1281159/luxury-designer-fashion-purchasing-frequency-by-age-north-america/