According to the results of a survey conducted among affluent and high net worth individuals in the first quarter of 2024 , three in 10 respondents in Europe aged 18 to 39 made multiple purchases of luxury watches over the past year. On the other hand, only 13 percent of luxury consumers aged 40 indicated the same consumption behavior during the same period.
Frequency of luxury watch purchases among affluent consumers in Europe in the 1st quarter 2024, by age group
The survey question was phrased by the source as follows: "In which of the following categories have you purchased a luxury brand or service within the past year?"
*Survey included consumers in France, Germany, Switzerland, Italy, and the United Kingdom.
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Altiant. (April 1, 2024). Frequency of luxury watch purchases among affluent consumers in Europe in the 1st quarter 2024, by age group [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1281158/luxury-watches-purchasing-frequency-by-age-europe/
Altiant. "Frequency of luxury watch purchases among affluent consumers in Europe in the 1st quarter 2024, by age group." Chart. April 1, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1281158/luxury-watches-purchasing-frequency-by-age-europe/
Altiant. (2024). Frequency of luxury watch purchases among affluent consumers in Europe in the 1st quarter 2024, by age group. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1281158/luxury-watches-purchasing-frequency-by-age-europe/
Altiant. "Frequency of Luxury Watch Purchases among Affluent Consumers in Europe in The 1st Quarter 2024, by Age Group." Statista, Statista Inc., 1 Apr 2024, https://www.statista.com/statistics/1281158/luxury-watches-purchasing-frequency-by-age-europe/
Altiant, Frequency of luxury watch purchases among affluent consumers in Europe in the 1st quarter 2024, by age group Statista, https://www.statista.com/statistics/1281158/luxury-watches-purchasing-frequency-by-age-europe/ (last visited December 23, 2024)
Frequency of luxury watch purchases among affluent consumers in Europe in the 1st quarter 2024, by age group [Graph], Altiant, April 1, 2024. [Online]. Available: https://www.statista.com/statistics/1281158/luxury-watches-purchasing-frequency-by-age-europe/
