According to the results of a survey conducted among affluent and high net worth individuals in the first quarter of 2024, 66 percent of luxury designer fashion shoppers (e.g. clothing and accessories) aged between 18 and 39 in Europe had made multiple purchases of these items in the past year. This was slightly lower among consumers aged 40 and above, at 45 percent.
Frequency of luxury designer fashion purchases among affluent consumers in Europe in the 1st quarter 2024, by age group
The survey question was phrased by the source as follows: "In which of the following categories have you purchased a luxury brand or service within the past year?"
*Survey included consumers in France, Germany, Switzerland, Italy, and the United Kingdom.
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Altiant. (April 1, 2024). Frequency of luxury designer fashion purchases among affluent consumers in Europe in the 1st quarter 2024, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1281150/luxury-designer-fashion-purchasing-frequency-by-age-europe/
Altiant. "Frequency of luxury designer fashion purchases among affluent consumers in Europe in the 1st quarter 2024, by age group." Chart. April 1, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1281150/luxury-designer-fashion-purchasing-frequency-by-age-europe/
Altiant. (2024). Frequency of luxury designer fashion purchases among affluent consumers in Europe in the 1st quarter 2024, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1281150/luxury-designer-fashion-purchasing-frequency-by-age-europe/
Altiant. "Frequency of Luxury Designer Fashion Purchases among Affluent Consumers in Europe in The 1st Quarter 2024, by Age Group." Statista, Statista Inc., 1 Apr 2024, https://www.statista.com/statistics/1281150/luxury-designer-fashion-purchasing-frequency-by-age-europe/
Altiant, Frequency of luxury designer fashion purchases among affluent consumers in Europe in the 1st quarter 2024, by age group Statista, https://www.statista.com/statistics/1281150/luxury-designer-fashion-purchasing-frequency-by-age-europe/ (last visited December 22, 2024)
Frequency of luxury designer fashion purchases among affluent consumers in Europe in the 1st quarter 2024, by age group [Graph], Altiant, April 1, 2024. [Online]. Available: https://www.statista.com/statistics/1281150/luxury-designer-fashion-purchasing-frequency-by-age-europe/
