In the period between 1 September 2020 till 31 August 2021, the consideration score of Life Insurance Corporation of India was a little above 41. This was followed by SBI Life Insurance with a consideration score just above 25. Consideration score measures the conversion of customers from "aware of the brand" to "would consider the brand if looking for one".
Consideration score of life insurance providers in India from 1 September 2020 to 31 August 2021
Characteristic
Consideration score
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The considerations score measures which brands are most successful at converting aware customers into ones that would consider the brand when next in market.
To identify aware audience, YouGov asks,
"which of the following brands have you ever heard of? Please select all that apply"
The follow up question is about consideration,
"When you are in the market next to use a product or service from a financial services brand, which of the following would you consider?"
All scores have been rounded to a single decimal place
All brands that were tracked for at least six months have been included in the rankings
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YouGov India. (November 8, 2021). Consideration score of life insurance providers in India from 1 September 2020 to 31 August 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1281145/india-consideration-score-of-life-insurance-providers/
YouGov India. "Consideration score of life insurance providers in India from 1 September 2020 to 31 August 2021." Chart. November 8, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1281145/india-consideration-score-of-life-insurance-providers/
YouGov India. (2021). Consideration score of life insurance providers in India from 1 September 2020 to 31 August 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1281145/india-consideration-score-of-life-insurance-providers/
YouGov India. "Consideration Score of Life Insurance Providers in India from 1 September 2020 to 31 August 2021." Statista, Statista Inc., 8 Nov 2021, https://www.statista.com/statistics/1281145/india-consideration-score-of-life-insurance-providers/
YouGov India, Consideration score of life insurance providers in India from 1 September 2020 to 31 August 2021 Statista, https://www.statista.com/statistics/1281145/india-consideration-score-of-life-insurance-providers/ (last visited August 24, 2024)
Consideration score of life insurance providers in India from 1 September 2020 to 31 August 2021 [Graph], YouGov India, November 8, 2021. [Online]. Available: https://www.statista.com/statistics/1281145/india-consideration-score-of-life-insurance-providers/