According to the results of a survey ran among affluent and high net worth individuals in the first quarter of 2024, about six in ten luxury consumers in North America had made at least one luxury watch purchase in the past year. The share of luxury consumers who had made multiple purchases of luxury watches in this time period stood at around 18 percent.
Frequency of luxury watch purchases among affluent consumers in North America from 4th quarter 2020 to 1st quarter 2024
The survey question was phrased by the source as follows: "In which of the following categories have you purchased a luxury brand or service within the past year?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Altiant. (April 1, 2024). Frequency of luxury watch purchases among affluent consumers in North America from 4th quarter 2020 to 1st quarter 2024 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1281142/luxury-watches-purchasing-frequency-north-america/
Altiant. "Frequency of luxury watch purchases among affluent consumers in North America from 4th quarter 2020 to 1st quarter 2024." Chart. April 1, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1281142/luxury-watches-purchasing-frequency-north-america/
Altiant. (2024). Frequency of luxury watch purchases among affluent consumers in North America from 4th quarter 2020 to 1st quarter 2024. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1281142/luxury-watches-purchasing-frequency-north-america/
Altiant. "Frequency of Luxury Watch Purchases among Affluent Consumers in North America from 4th Quarter 2020 to 1st Quarter 2024." Statista, Statista Inc., 1 Apr 2024, https://www.statista.com/statistics/1281142/luxury-watches-purchasing-frequency-north-america/
Altiant, Frequency of luxury watch purchases among affluent consumers in North America from 4th quarter 2020 to 1st quarter 2024 Statista, https://www.statista.com/statistics/1281142/luxury-watches-purchasing-frequency-north-america/ (last visited November 22, 2024)
Frequency of luxury watch purchases among affluent consumers in North America from 4th quarter 2020 to 1st quarter 2024 [Graph], Altiant, April 1, 2024. [Online]. Available: https://www.statista.com/statistics/1281142/luxury-watches-purchasing-frequency-north-america/
