According to the results of a survey ran among affluent and high net worth individuals in the first quarter of 2024, about six in ten luxury consumers in North America had made at least one luxury watch purchase in the past year. The share of luxury consumers who had made multiple purchases of luxury watches in this time period stood at around 18 percent.
Frequency of luxury watch purchases among affluent consumers in North America from 4th quarter 2020 to 1st quarter 2024
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Frequency of luxury watch purchases among affluent consumers in North America from 4th quarter 2020 to 1st quarter 2024
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The survey question was phrased by the source as follows: "In which of the following categories have you purchased a luxury brand or service within the past year?"
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Altiant. (April 1, 2024). Frequency of luxury watch purchases among affluent consumers in North America from 4th quarter 2020 to 1st quarter 2024 [Graph]. In Statista. Retrieved March 09, 2025, from https://www.statista.com/statistics/1281142/luxury-watches-purchasing-frequency-north-america/
Altiant. "Frequency of luxury watch purchases among affluent consumers in North America from 4th quarter 2020 to 1st quarter 2024." Chart. April 1, 2024. Statista. Accessed March 09, 2025. https://www.statista.com/statistics/1281142/luxury-watches-purchasing-frequency-north-america/
Altiant. (2024). Frequency of luxury watch purchases among affluent consumers in North America from 4th quarter 2020 to 1st quarter 2024. Statista. Statista Inc.. Accessed: March 09, 2025. https://www.statista.com/statistics/1281142/luxury-watches-purchasing-frequency-north-america/
Altiant. "Frequency of Luxury Watch Purchases among Affluent Consumers in North America from 4th Quarter 2020 to 1st Quarter 2024." Statista, Statista Inc., 1 Apr 2024, https://www.statista.com/statistics/1281142/luxury-watches-purchasing-frequency-north-america/
Altiant, Frequency of luxury watch purchases among affluent consumers in North America from 4th quarter 2020 to 1st quarter 2024 Statista, https://www.statista.com/statistics/1281142/luxury-watches-purchasing-frequency-north-america/ (last visited March 09, 2025)
Frequency of luxury watch purchases among affluent consumers in North America from 4th quarter 2020 to 1st quarter 2024 [Graph], Altiant, April 1, 2024. [Online]. Available: https://www.statista.com/statistics/1281142/luxury-watches-purchasing-frequency-north-america/
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