According to the results of a survey ran among affluent and high net worth individuals first quarter of 2024, about four in 10 luxury consumers in North America made multiple purchases of luxury jewelry items (excluding watches) in the past year. In contrast, three in 10 of those surveyed did not make such a purchase in the same time period.
Frequency of luxury jewelry purchases (excluding watches) among affluent consumers in North America from 4th quarter 2020 to 1st quarter 2024
Characteristic
Multiple purchases
Single purchase
No purchases
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The survey question was phrased by the source as follows: "In which of the following categories have you purchased a luxury brand or service within the past year?"
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Altiant. (April 1, 2024). Frequency of luxury jewelry purchases (excluding watches) among affluent consumers in North America from 4th quarter 2020 to 1st quarter 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1281141/luxury-jewelry-purchasing-frequency-north-america/
Altiant. "Frequency of luxury jewelry purchases (excluding watches) among affluent consumers in North America from 4th quarter 2020 to 1st quarter 2024." Chart. April 1, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1281141/luxury-jewelry-purchasing-frequency-north-america/
Altiant. (2024). Frequency of luxury jewelry purchases (excluding watches) among affluent consumers in North America from 4th quarter 2020 to 1st quarter 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1281141/luxury-jewelry-purchasing-frequency-north-america/
Altiant. "Frequency of Luxury Jewelry Purchases (excluding Watches) among Affluent Consumers in North America from 4th Quarter 2020 to 1st Quarter 2024." Statista, Statista Inc., 1 Apr 2024, https://www.statista.com/statistics/1281141/luxury-jewelry-purchasing-frequency-north-america/
Altiant, Frequency of luxury jewelry purchases (excluding watches) among affluent consumers in North America from 4th quarter 2020 to 1st quarter 2024 Statista, https://www.statista.com/statistics/1281141/luxury-jewelry-purchasing-frequency-north-america/ (last visited July 22, 2024)
Frequency of luxury jewelry purchases (excluding watches) among affluent consumers in North America from 4th quarter 2020 to 1st quarter 2024 [Graph], Altiant, April 1, 2024. [Online]. Available: https://www.statista.com/statistics/1281141/luxury-jewelry-purchasing-frequency-north-america/