According to the results of a recent survey ran among affluent and high net worth individuals in the first quarter of 2024, a third of respondents had made multiple purchases of luxury jewelry over the past year. This reflects an increase from the previous quarter, where this figure stood at 17 percent.
Frequency of luxury jewelry purchases among affluent consumers (excluding watches) in Europe from 4th quarter 2020 to 1st quarter 2024
Characteristic
Multiple purchases
Single purchase
No purchases
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The survey question was phrased by the source as follows: "In which of the following categories have you purchased a luxury brand or service within the past year?"
*Survey included consumers in France, Germany, Switzerland, Italy, and the United Kingdom.
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Altiant. (April 1, 2024). Frequency of luxury jewelry purchases among affluent consumers (excluding watches) in Europe from 4th quarter 2020 to 1st quarter 2024 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1281121/luxury-jewelry-purchasing-frequency-europe/
Altiant. "Frequency of luxury jewelry purchases among affluent consumers (excluding watches) in Europe from 4th quarter 2020 to 1st quarter 2024." Chart. April 1, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1281121/luxury-jewelry-purchasing-frequency-europe/
Altiant. (2024). Frequency of luxury jewelry purchases among affluent consumers (excluding watches) in Europe from 4th quarter 2020 to 1st quarter 2024. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1281121/luxury-jewelry-purchasing-frequency-europe/
Altiant. "Frequency of Luxury Jewelry Purchases among Affluent Consumers (excluding Watches) in Europe from 4th Quarter 2020 to 1st Quarter 2024." Statista, Statista Inc., 1 Apr 2024, https://www.statista.com/statistics/1281121/luxury-jewelry-purchasing-frequency-europe/
Altiant, Frequency of luxury jewelry purchases among affluent consumers (excluding watches) in Europe from 4th quarter 2020 to 1st quarter 2024 Statista, https://www.statista.com/statistics/1281121/luxury-jewelry-purchasing-frequency-europe/ (last visited August 24, 2024)
Frequency of luxury jewelry purchases among affluent consumers (excluding watches) in Europe from 4th quarter 2020 to 1st quarter 2024 [Graph], Altiant, April 1, 2024. [Online]. Available: https://www.statista.com/statistics/1281121/luxury-jewelry-purchasing-frequency-europe/