Interest in the home and appliances category was evident during the 2021 version of the winter sales in France, with a 45 percent growth in web traffic compared to the previous year's edition. Meanwhile, the increase in web visits in the equipment and entertainment category was 32 percent.
Change in web visits to e-commerce sites during winter sales in France in 2021, by category
Characteristic
Percentage change
Home and appliances
45%
Equipment and leisure
32%
Beauty and cosmetics
11%
Fashion and apparel
-5%
-10%0%10%20%30%40%50%
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Easyence. (March 17, 2021). Change in web visits to e-commerce sites during winter sales in France in 2021, by category [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/1281114/change-web-traffic-winter-sales-france-category/
Easyence. "Change in web visits to e-commerce sites during winter sales in France in 2021, by category." Chart. March 17, 2021. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/1281114/change-web-traffic-winter-sales-france-category/
Easyence. (2021). Change in web visits to e-commerce sites during winter sales in France in 2021, by category. Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/1281114/change-web-traffic-winter-sales-france-category/
Easyence. "Change in Web Visits to E-commerce Sites during Winter Sales in France in 2021, by Category." Statista, Statista Inc., 17 Mar 2021, https://www.statista.com/statistics/1281114/change-web-traffic-winter-sales-france-category/
Easyence, Change in web visits to e-commerce sites during winter sales in France in 2021, by category Statista, https://www.statista.com/statistics/1281114/change-web-traffic-winter-sales-france-category/ (last visited April 25, 2025)
Change in web visits to e-commerce sites during winter sales in France in 2021, by category [Graph], Easyence, March 17, 2021. [Online]. Available: https://www.statista.com/statistics/1281114/change-web-traffic-winter-sales-france-category/
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