According to a survey of app publishers carried out in 2021, 31 percent of respondents had shifted their iOS marketing and advertising spending to Android. Approximately one in 10 of the surveyed app publishers reported shifting specifically their user acquisition spend to Android after Apple's privacy changes in April 2021. By comparison, 40 percent of respondents reported that their marketing budget allocation strategy did not change after the release of iOS 14.5.
Share of app publishers worldwide who have taken selected actions regarding their iOS marketing spend after the Apple App Tracking Transparency (ATT) framework rollout in 2021
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AdColony. (November 10, 2021). Share of app publishers worldwide who have taken selected actions regarding their iOS marketing spend after the Apple App Tracking Transparency (ATT) framework rollout in 2021 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1281108/global-app-publishers-marketing-budget-adjustments/
AdColony. "Share of app publishers worldwide who have taken selected actions regarding their iOS marketing spend after the Apple App Tracking Transparency (ATT) framework rollout in 2021." Chart. November 10, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1281108/global-app-publishers-marketing-budget-adjustments/
AdColony. (2021). Share of app publishers worldwide who have taken selected actions regarding their iOS marketing spend after the Apple App Tracking Transparency (ATT) framework rollout in 2021. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1281108/global-app-publishers-marketing-budget-adjustments/
AdColony. "Share of App Publishers Worldwide Who Have Taken Selected Actions regarding Their Ios Marketing Spend after The Apple App Tracking Transparency (Att) Framework Rollout in 2021." Statista, Statista Inc., 10 Nov 2021, https://www.statista.com/statistics/1281108/global-app-publishers-marketing-budget-adjustments/
AdColony, Share of app publishers worldwide who have taken selected actions regarding their iOS marketing spend after the Apple App Tracking Transparency (ATT) framework rollout in 2021 Statista, https://www.statista.com/statistics/1281108/global-app-publishers-marketing-budget-adjustments/ (last visited November 22, 2024)
Share of app publishers worldwide who have taken selected actions regarding their iOS marketing spend after the Apple App Tracking Transparency (ATT) framework rollout in 2021 [Graph], AdColony, November 10, 2021. [Online]. Available: https://www.statista.com/statistics/1281108/global-app-publishers-marketing-budget-adjustments/
