According to the results of a survey ran among affluent and high net worth individuals in the first quarter of 2024, around 52 percent luxury designer fashion shoppers in Europe had made multiple purchases of these items (e.g. clothing & accessories) in the past year. In contrast, a quarter of respondents had made no such purchases.
Frequency of luxury designer fashion purchases among affluent consumers in Europe from 4th quarter 2020 to 1st quarter 2024
The survey question was phrased by the source as follows: "In which of the following categories have you purchased a luxury brand or service within the past year?"
*Survey included consumers in France, Germany, Switzerland, Italy, and the United Kingdom.
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Altiant. (April 1, 2024). Frequency of luxury designer fashion purchases among affluent consumers in Europe from 4th quarter 2020 to 1st quarter 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1281071/luxury-designer-fashion-purchasing-frequency-europe/
Altiant. "Frequency of luxury designer fashion purchases among affluent consumers in Europe from 4th quarter 2020 to 1st quarter 2024." Chart. April 1, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1281071/luxury-designer-fashion-purchasing-frequency-europe/
Altiant. (2024). Frequency of luxury designer fashion purchases among affluent consumers in Europe from 4th quarter 2020 to 1st quarter 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1281071/luxury-designer-fashion-purchasing-frequency-europe/
Altiant. "Frequency of Luxury Designer Fashion Purchases among Affluent Consumers in Europe from 4th Quarter 2020 to 1st Quarter 2024." Statista, Statista Inc., 1 Apr 2024, https://www.statista.com/statistics/1281071/luxury-designer-fashion-purchasing-frequency-europe/
Altiant, Frequency of luxury designer fashion purchases among affluent consumers in Europe from 4th quarter 2020 to 1st quarter 2024 Statista, https://www.statista.com/statistics/1281071/luxury-designer-fashion-purchasing-frequency-europe/ (last visited December 23, 2024)
Frequency of luxury designer fashion purchases among affluent consumers in Europe from 4th quarter 2020 to 1st quarter 2024 [Graph], Altiant, April 1, 2024. [Online]. Available: https://www.statista.com/statistics/1281071/luxury-designer-fashion-purchasing-frequency-europe/
