In April 2021, with the release of iOS 14.5, Apple introduced the App Tracking Transparency (ATT) framework for developers. The framework, which is required to access users' Identifier For Advertisers (IFDA), gives users' the freedom to enable or disable tracking.
According to a survey of app publishers carried out in 2021, 31 percent of respondents reported it was too soon to assess properly the impact of ATT adoption on advertising revenues. By comparison, 25 percent of respondents saw a drop between 10 percent and 30 percent in their iOS ad revenue.
Share of app publishers worldwide who have seen a drop in iOS app advertising revenue after the Apple App Tracking Transparency (ATT) framework rollout in 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AdColony. (November 10, 2021). Share of app publishers worldwide who have seen a drop in iOS app advertising revenue after the Apple App Tracking Transparency (ATT) framework rollout in 2021 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1281050/apple-att-impact-ios-in-app-ad-revenues-global-publishers/
AdColony. "Share of app publishers worldwide who have seen a drop in iOS app advertising revenue after the Apple App Tracking Transparency (ATT) framework rollout in 2021." Chart. November 10, 2021. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1281050/apple-att-impact-ios-in-app-ad-revenues-global-publishers/
AdColony. (2021). Share of app publishers worldwide who have seen a drop in iOS app advertising revenue after the Apple App Tracking Transparency (ATT) framework rollout in 2021. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1281050/apple-att-impact-ios-in-app-ad-revenues-global-publishers/
AdColony. "Share of App Publishers Worldwide Who Have Seen a Drop in Ios App Advertising Revenue after The Apple App Tracking Transparency (Att) Framework Rollout in 2021." Statista, Statista Inc., 10 Nov 2021, https://www.statista.com/statistics/1281050/apple-att-impact-ios-in-app-ad-revenues-global-publishers/
AdColony, Share of app publishers worldwide who have seen a drop in iOS app advertising revenue after the Apple App Tracking Transparency (ATT) framework rollout in 2021 Statista, https://www.statista.com/statistics/1281050/apple-att-impact-ios-in-app-ad-revenues-global-publishers/ (last visited December 18, 2024)
Share of app publishers worldwide who have seen a drop in iOS app advertising revenue after the Apple App Tracking Transparency (ATT) framework rollout in 2021 [Graph], AdColony, November 10, 2021. [Online]. Available: https://www.statista.com/statistics/1281050/apple-att-impact-ios-in-app-ad-revenues-global-publishers/
