According to a survey on food services and cloud kitchen conducted by Rakuten Insight in August 2021, approximately 54 percent of respondents in Vietnam ordered from a virtual restaurant and cloud kitchen business because the offered menu appealed to them. Other common reasons included good reviews and cheaper prices compared to other businesses.
Leading reasons for ordering from restaurant and cloud kitchen services among consumers in Vietnam as of August 2021
Original question: "Have you ordered food from a virtual restaurant or cloud kitchen-only business? (i.e. the business does not have a dine-in space and only operates through food delivery apps and cooks its food in a cloud kitchen space) If yes, why did you order from the business? (choose up to 3 answers that apply)"
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Rakuten Insight. (November 24, 2021). Leading reasons for ordering from restaurant and cloud kitchen services among consumers in Vietnam as of August 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1281009/vietnam-reasons-for-ordering-from-virtual-kitchen-and-cloud-kitchen/
Rakuten Insight. "Leading reasons for ordering from restaurant and cloud kitchen services among consumers in Vietnam as of August 2021." Chart. November 24, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1281009/vietnam-reasons-for-ordering-from-virtual-kitchen-and-cloud-kitchen/
Rakuten Insight. (2021). Leading reasons for ordering from restaurant and cloud kitchen services among consumers in Vietnam as of August 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1281009/vietnam-reasons-for-ordering-from-virtual-kitchen-and-cloud-kitchen/
Rakuten Insight. "Leading Reasons for Ordering from Restaurant and Cloud Kitchen Services among Consumers in Vietnam as of August 2021." Statista, Statista Inc., 24 Nov 2021, https://www.statista.com/statistics/1281009/vietnam-reasons-for-ordering-from-virtual-kitchen-and-cloud-kitchen/
Rakuten Insight, Leading reasons for ordering from restaurant and cloud kitchen services among consumers in Vietnam as of August 2021 Statista, https://www.statista.com/statistics/1281009/vietnam-reasons-for-ordering-from-virtual-kitchen-and-cloud-kitchen/ (last visited December 21, 2024)
Leading reasons for ordering from restaurant and cloud kitchen services among consumers in Vietnam as of August 2021 [Graph], Rakuten Insight, November 24, 2021. [Online]. Available: https://www.statista.com/statistics/1281009/vietnam-reasons-for-ordering-from-virtual-kitchen-and-cloud-kitchen/
