Reasons to not buy mobile apps India 2021

Published by

Jul 11, 2025

In response to a survey on mobile usage conducted in September 2021, over

percent of respondents in India stated being satisfied with the free version of an app as the main reason for not purchasing it. Around

percent of the remaining respondents were of the opinion that apps should not cost money.

Reasons to not purchase mobile apps in India as of September 2021

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
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Rakuten Insight

Release date

November 2021

More information

Region

India

Survey time period

September 9 to 30, 2021

Number of respondents

40,492 respondents

Age group

16 years and older

Special properties

Female respondents = 14,785; male respondents = 25,707

Method of interview

Online survey

Supplementary notes

The question asked during the survey was: "Why do you not purchase any apps?" This was in supplement to respondents being asked if they had purchased an app before.

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