In 2021, online marketing in the Asia-Pacific region accounted for the highest advertising expenses among all media forms, amounting to over 118 billion U.S. dollars. Online ad spending surpassed television marketing expenditures in 2016 and continuously showcases one of the highest annual growth rates in ad spending.
Advertising expenditure in the Asia-Pacific region from 2012 to 2021, by marketing medium
(in billion U.S. dollars)
Characteristic
Newspapers
Magazines
Television
Radio
Cinema
Outdoor
Internet
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Zenith. (December 9, 2021). Advertising expenditure in the Asia-Pacific region from 2012 to 2021, by marketing medium (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1280892/apac-advertising-spending-by-medium/
Zenith. "Advertising expenditure in the Asia-Pacific region from 2012 to 2021, by marketing medium (in billion U.S. dollars)." Chart. December 9, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1280892/apac-advertising-spending-by-medium/
Zenith. (2021). Advertising expenditure in the Asia-Pacific region from 2012 to 2021, by marketing medium (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1280892/apac-advertising-spending-by-medium/
Zenith. "Advertising Expenditure in The Asia-pacific Region from 2012 to 2021, by Marketing Medium (in Billion U.S. Dollars)." Statista, Statista Inc., 9 Dec 2021, https://www.statista.com/statistics/1280892/apac-advertising-spending-by-medium/
Zenith, Advertising expenditure in the Asia-Pacific region from 2012 to 2021, by marketing medium (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1280892/apac-advertising-spending-by-medium/ (last visited July 22, 2024)
Advertising expenditure in the Asia-Pacific region from 2012 to 2021, by marketing medium (in billion U.S. dollars) [Graph], Zenith, December 9, 2021. [Online]. Available: https://www.statista.com/statistics/1280892/apac-advertising-spending-by-medium/