Mobile app purchase reasons India 2021

Published by
Tanushree Basuroy
,
Jul 10, 2025
As per a survey on mobile usage conducted in September 2021,
**
percent of respondents in India stated gaining access to exclusive features that were not available in the free version of an app as the main reason for purchasing the app. On the other hand,
****
percent of respondents decided to purchase the app for an ad-free experience.
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Reasons to purchase mobile apps in India as of September 2021

CharacteristicShare of respondents
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Showing entries 1 to 6 (6 entries in total)
Statistic: Reasons to purchase mobile apps in India as of September 2021

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Rakuten Insight

Release date

November 2021

Region

India

Survey time period

September 9 to 30, 2021

Number of respondents

40,492 respondents

Age group

16 years and older

Special properties

Female respondents = 14,785; male respondents = 25,707

Method of interview

Online survey

Supplementary notes

The question asked during the survey was: "Why did you purchase that particular app?" This was in supplement to respondents being asked if they had purchased an app before.

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