During a survey published in December 2021 among brand and agency executives in the United States, 58 percent of respondents said they shifted their marketing spending away from linear TV advertising so as to back their connected TV (CTV) strategy. Little over four out of 10 respondents said they were shifting their marketing budgets away from social media towards CTV, while 34 percent said they were moving budgets away from web display advertising.
Sources of connected TV (CV) advertising budgets in the United States as of December 2021
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MarketingCharts. (December 7, 2021). Sources of connected TV (CV) advertising budgets in the United States as of December 2021 [Graph]. In Statista. Retrieved January 02, 2025, from https://www.statista.com/statistics/1280872/ctv-ad-budget-usa/
MarketingCharts. "Sources of connected TV (CV) advertising budgets in the United States as of December 2021." Chart. December 7, 2021. Statista. Accessed January 02, 2025. https://www.statista.com/statistics/1280872/ctv-ad-budget-usa/
MarketingCharts. (2021). Sources of connected TV (CV) advertising budgets in the United States as of December 2021. Statista. Statista Inc.. Accessed: January 02, 2025. https://www.statista.com/statistics/1280872/ctv-ad-budget-usa/
MarketingCharts. "Sources of Connected Tv (Cv) Advertising Budgets in The United States as of December 2021." Statista, Statista Inc., 7 Dec 2021, https://www.statista.com/statistics/1280872/ctv-ad-budget-usa/
MarketingCharts, Sources of connected TV (CV) advertising budgets in the United States as of December 2021 Statista, https://www.statista.com/statistics/1280872/ctv-ad-budget-usa/ (last visited January 02, 2025)
Sources of connected TV (CV) advertising budgets in the United States as of December 2021 [Graph], MarketingCharts, December 7, 2021. [Online]. Available: https://www.statista.com/statistics/1280872/ctv-ad-budget-usa/
