During 2021's Black Friday shopping sales event, about nine in ten Gen Z shoppers in Germany were planning to purchase items for others. At just under 80 percent, many millennials were likely to do the same on Black Friday that year.
Share of shoppers that will buy for others during Black Friday in Germany in 2021, by generation
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
* The sample size includes a minimum of 1,000 respondents for each of the 11 markets analyzed (the US, UK, Australia, Germany, Austria, France, Belgium, the Netherlands, Sweden, Norway and Finland).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Klarna. (November 22, 2021). Share of shoppers that will buy for others during Black Friday in Germany in 2021, by generation [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1280815/generations-shopping-for-others-on-black-friday-germany/
Klarna. "Share of shoppers that will buy for others during Black Friday in Germany in 2021, by generation." Chart. November 22, 2021. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1280815/generations-shopping-for-others-on-black-friday-germany/
Klarna. (2021). Share of shoppers that will buy for others during Black Friday in Germany in 2021, by generation. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1280815/generations-shopping-for-others-on-black-friday-germany/
Klarna. "Share of Shoppers That Will Buy for Others during Black Friday in Germany in 2021, by Generation." Statista, Statista Inc., 22 Nov 2021, https://www.statista.com/statistics/1280815/generations-shopping-for-others-on-black-friday-germany/
Klarna, Share of shoppers that will buy for others during Black Friday in Germany in 2021, by generation Statista, https://www.statista.com/statistics/1280815/generations-shopping-for-others-on-black-friday-germany/ (last visited July 23, 2024)
Share of shoppers that will buy for others during Black Friday in Germany in 2021, by generation [Graph], Klarna, November 22, 2021. [Online]. Available: https://www.statista.com/statistics/1280815/generations-shopping-for-others-on-black-friday-germany/