In the United Kingdom, Gen Z and millennial consumers were about 30 percent more likely to buy products for others on Black Friday than baby boomers in 2021. Only about half of surveyed boomers intended to buy for other people during the sales event that year.
Share of shoppers that will buy for others during Black Friday in the United Kingdom in 2021, by generation
* The sample size includes a minimum of 1,000 respondents for each of the 11 markets analyzed (the US, UK, Australia, Germany, Austria, France, Belgium, the Netherlands, Sweden, Norway and Finland).
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Klarna. (November 22, 2021). Share of shoppers that will buy for others during Black Friday in the United Kingdom in 2021, by generation [Graph]. In Statista. Retrieved November 20, 2024, from https://www.statista.com/statistics/1280803/generations-shopping-for-others-on-black-friday-uk/
Klarna. "Share of shoppers that will buy for others during Black Friday in the United Kingdom in 2021, by generation." Chart. November 22, 2021. Statista. Accessed November 20, 2024. https://www.statista.com/statistics/1280803/generations-shopping-for-others-on-black-friday-uk/
Klarna. (2021). Share of shoppers that will buy for others during Black Friday in the United Kingdom in 2021, by generation. Statista. Statista Inc.. Accessed: November 20, 2024. https://www.statista.com/statistics/1280803/generations-shopping-for-others-on-black-friday-uk/
Klarna. "Share of Shoppers That Will Buy for Others during Black Friday in The United Kingdom in 2021, by Generation." Statista, Statista Inc., 22 Nov 2021, https://www.statista.com/statistics/1280803/generations-shopping-for-others-on-black-friday-uk/
Klarna, Share of shoppers that will buy for others during Black Friday in the United Kingdom in 2021, by generation Statista, https://www.statista.com/statistics/1280803/generations-shopping-for-others-on-black-friday-uk/ (last visited November 20, 2024)
Share of shoppers that will buy for others during Black Friday in the United Kingdom in 2021, by generation [Graph], Klarna, November 22, 2021. [Online]. Available: https://www.statista.com/statistics/1280803/generations-shopping-for-others-on-black-friday-uk/
