For 2021's Black Friday shopping sales event, almost 80 percent of Gen X consumers in the United States were planning to buy products for other people, making it the most likely generation to do so. In many European countries, one example being France, Generation Z consisted of the most altruistic consumers.
Share of shoppers that will buy for others during Black Friday in the United States in 2021, by generation
Characteristic
Share of respondents
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Klarna. (November 22, 2021). Share of shoppers that will buy for others during Black Friday in the United States in 2021, by generation [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1280795/generations-shopping-for-others-on-black-friday-usa/
Klarna. "Share of shoppers that will buy for others during Black Friday in the United States in 2021, by generation." Chart. November 22, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1280795/generations-shopping-for-others-on-black-friday-usa/
Klarna. (2021). Share of shoppers that will buy for others during Black Friday in the United States in 2021, by generation. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1280795/generations-shopping-for-others-on-black-friday-usa/
Klarna. "Share of Shoppers That Will Buy for Others during Black Friday in The United States in 2021, by Generation." Statista, Statista Inc., 22 Nov 2021, https://www.statista.com/statistics/1280795/generations-shopping-for-others-on-black-friday-usa/
Klarna, Share of shoppers that will buy for others during Black Friday in the United States in 2021, by generation Statista, https://www.statista.com/statistics/1280795/generations-shopping-for-others-on-black-friday-usa/ (last visited August 25, 2024)
Share of shoppers that will buy for others during Black Friday in the United States in 2021, by generation [Graph], Klarna, November 22, 2021. [Online]. Available: https://www.statista.com/statistics/1280795/generations-shopping-for-others-on-black-friday-usa/