For 2021's Black Friday shopping sales event, almost 80 percent of Gen X consumers in the United States were planning to buy products for other people, making it the most likely generation to do so. In many European countries, one example being France, Generation Z consisted of the most altruistic consumers.
Share of shoppers that will buy for others during Black Friday in the United States in 2021, by generation
* The sample size includes a minimum of 1,000 respondents for each of the 11 markets analyzed (the US, UK, Australia, Germany, Austria, France, Belgium, the Netherlands, Sweden, Norway and Finland).
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Klarna. (November 22, 2021). Share of shoppers that will buy for others during Black Friday in the United States in 2021, by generation [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1280795/generations-shopping-for-others-on-black-friday-usa/
Klarna. "Share of shoppers that will buy for others during Black Friday in the United States in 2021, by generation." Chart. November 22, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1280795/generations-shopping-for-others-on-black-friday-usa/
Klarna. (2021). Share of shoppers that will buy for others during Black Friday in the United States in 2021, by generation. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1280795/generations-shopping-for-others-on-black-friday-usa/
Klarna. "Share of Shoppers That Will Buy for Others during Black Friday in The United States in 2021, by Generation." Statista, Statista Inc., 22 Nov 2021, https://www.statista.com/statistics/1280795/generations-shopping-for-others-on-black-friday-usa/
Klarna, Share of shoppers that will buy for others during Black Friday in the United States in 2021, by generation Statista, https://www.statista.com/statistics/1280795/generations-shopping-for-others-on-black-friday-usa/ (last visited November 22, 2024)
Share of shoppers that will buy for others during Black Friday in the United States in 2021, by generation [Graph], Klarna, November 22, 2021. [Online]. Available: https://www.statista.com/statistics/1280795/generations-shopping-for-others-on-black-friday-usa/
