According to a survey on mobile apps conducted by Rakuten Insight in September 2021, approximately 65 percent of respondents in Vietnam did not purchase any smartphone applications because the free version offered everything they needed. The source also revealed that 48 percent of surveyed users had purchased a mobile app, primarily out of necessity.
Reasons for not purchasing mobile applications among smartphone users in Vietnam as of September 2021
Characteristic
Share of respondents
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Rakuten Insight. (November 24, 2021). Reasons for not purchasing mobile applications among smartphone users in Vietnam as of September 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1280779/vietnam-reasons-against-mobile-app-purchase/
Rakuten Insight. "Reasons for not purchasing mobile applications among smartphone users in Vietnam as of September 2021." Chart. November 24, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1280779/vietnam-reasons-against-mobile-app-purchase/
Rakuten Insight. (2021). Reasons for not purchasing mobile applications among smartphone users in Vietnam as of September 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1280779/vietnam-reasons-against-mobile-app-purchase/
Rakuten Insight. "Reasons for Not Purchasing Mobile Applications among Smartphone Users in Vietnam as of September 2021." Statista, Statista Inc., 24 Nov 2021, https://www.statista.com/statistics/1280779/vietnam-reasons-against-mobile-app-purchase/
Rakuten Insight, Reasons for not purchasing mobile applications among smartphone users in Vietnam as of September 2021 Statista, https://www.statista.com/statistics/1280779/vietnam-reasons-against-mobile-app-purchase/ (last visited July 22, 2024)
Reasons for not purchasing mobile applications among smartphone users in Vietnam as of September 2021 [Graph], Rakuten Insight, November 24, 2021. [Online]. Available: https://www.statista.com/statistics/1280779/vietnam-reasons-against-mobile-app-purchase/