For 2021's Black Friday shopping sales event, about three-quarters of Gen Z consumers in Belgium were planning to buy items for other people. In contrast, under 60 percent of Baby Boomers intended to do the same that year.
Share of shoppers that will buy for others during Black Friday in Belgium in 2021, by generation
Characteristic
Share of respondents
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Klarna. (November 22, 2021). Share of shoppers that will buy for others during Black Friday in Belgium in 2021, by generation [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1280755/generations-shopping-for-others-on-black-friday-belgium/
Klarna. "Share of shoppers that will buy for others during Black Friday in Belgium in 2021, by generation." Chart. November 22, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1280755/generations-shopping-for-others-on-black-friday-belgium/
Klarna. (2021). Share of shoppers that will buy for others during Black Friday in Belgium in 2021, by generation. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1280755/generations-shopping-for-others-on-black-friday-belgium/
Klarna. "Share of Shoppers That Will Buy for Others during Black Friday in Belgium in 2021, by Generation." Statista, Statista Inc., 22 Nov 2021, https://www.statista.com/statistics/1280755/generations-shopping-for-others-on-black-friday-belgium/
Klarna, Share of shoppers that will buy for others during Black Friday in Belgium in 2021, by generation Statista, https://www.statista.com/statistics/1280755/generations-shopping-for-others-on-black-friday-belgium/ (last visited August 24, 2024)
Share of shoppers that will buy for others during Black Friday in Belgium in 2021, by generation [Graph], Klarna, November 22, 2021. [Online]. Available: https://www.statista.com/statistics/1280755/generations-shopping-for-others-on-black-friday-belgium/