For 2021's Black Friday shopping sales event, about three-quarters of Gen Z consumers in Belgium were planning to buy items for other people. In contrast, under 60 percent of Baby Boomers intended to do the same that year.
Share of shoppers that will buy for others during Black Friday in Belgium in 2021, by generation
* The sample size includes a minimum of 1,000 respondents for each of the 11 markets analyzed (the US, UK, Australia, Germany, Austria, France, Belgium, the Netherlands, Sweden, Norway and Finland).
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Klarna. (November 22, 2021). Share of shoppers that will buy for others during Black Friday in Belgium in 2021, by generation [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1280755/generations-shopping-for-others-on-black-friday-belgium/
Klarna. "Share of shoppers that will buy for others during Black Friday in Belgium in 2021, by generation." Chart. November 22, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1280755/generations-shopping-for-others-on-black-friday-belgium/
Klarna. (2021). Share of shoppers that will buy for others during Black Friday in Belgium in 2021, by generation. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1280755/generations-shopping-for-others-on-black-friday-belgium/
Klarna. "Share of Shoppers That Will Buy for Others during Black Friday in Belgium in 2021, by Generation." Statista, Statista Inc., 22 Nov 2021, https://www.statista.com/statistics/1280755/generations-shopping-for-others-on-black-friday-belgium/
Klarna, Share of shoppers that will buy for others during Black Friday in Belgium in 2021, by generation Statista, https://www.statista.com/statistics/1280755/generations-shopping-for-others-on-black-friday-belgium/ (last visited January 08, 2025)
Share of shoppers that will buy for others during Black Friday in Belgium in 2021, by generation [Graph], Klarna, November 22, 2021. [Online]. Available: https://www.statista.com/statistics/1280755/generations-shopping-for-others-on-black-friday-belgium/