According to a survey on mobile apps conducted by Rakuten Insight in September 2021, approximately 48 percent of respondents in Vietnam had never purchased any applications on smartphones. The source also revealed that Vietnamese smartphone users did not purchase mobile apps primarily because the free version of the app provided everything they needed.
Share of smartphone users who had purchased mobile applications in Vietnam as of September 2021
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Rakuten Insight. (November 24, 2021). Share of smartphone users who had purchased mobile applications in Vietnam as of September 2021 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1280743/vietnam-mobile-app-purchased/
Rakuten Insight. "Share of smartphone users who had purchased mobile applications in Vietnam as of September 2021." Chart. November 24, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1280743/vietnam-mobile-app-purchased/
Rakuten Insight. (2021). Share of smartphone users who had purchased mobile applications in Vietnam as of September 2021. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1280743/vietnam-mobile-app-purchased/
Rakuten Insight. "Share of Smartphone Users Who Had Purchased Mobile Applications in Vietnam as of September 2021." Statista, Statista Inc., 24 Nov 2021, https://www.statista.com/statistics/1280743/vietnam-mobile-app-purchased/
Rakuten Insight, Share of smartphone users who had purchased mobile applications in Vietnam as of September 2021 Statista, https://www.statista.com/statistics/1280743/vietnam-mobile-app-purchased/ (last visited November 21, 2024)
Share of smartphone users who had purchased mobile applications in Vietnam as of September 2021 [Graph], Rakuten Insight, November 24, 2021. [Online]. Available: https://www.statista.com/statistics/1280743/vietnam-mobile-app-purchased/
