Sweden: online Christmas shopping to avoid crowds 2020-2021

Published by Statista Research Department, Dec 5, 2023
Towards the end of 2021, roughly 12 percent of Swedish shoppers aged 18 to 29 years old who had shopped online in the last month preferred to do so in order to avoid crowds in physical stores. This represented a year-on-year decrease within that age bracket, with 17 percent of such shoppers choosing e-commerce for that reason in the previous year.

Share of shoppers in Sweden who prefer to buy Christmas gifts online to avoid crowds in 2020 and 2021, by age

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Release date

October 2021

Region

Sweden

Survey time period

August to October 2021*

Number of respondents

7,648*

Age group

18-79 years

Supplementary notes

* For the 2021 results, four separate surveys were conducted. The first survey was conducted in August 2021 with a total of 1,382 respondents. The second survey was conducted in September 2021 with a total of 1,345 respondents. The third and fourth surveys were conducted in October 2021 with 1,385 and 3,086 respondents, respectively.

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