A survey on media consumption in India in 2022 revealed that 67 percent of consumers had increased their frequency of visiting websites and apps over the past year, and another 59 percent expected to increase this form of media consumption over the next 12 months. It was also worth noting that listening to podcasts would rise in the year to follow, with 32 percent respondents indicating their intention to increasingly do so.
Change in media consumption reported by consumers across India in 2022, by activity
Survey question: In the last 12 months, have you done more, less, or about the same of the following? And, In the next 12 months, do you think you are likely to do more, less, or about the same of the following?
Note: numbers show % of urban Indians who increased their consumption in last 12 months and the % of people who are planning to increase consumption in next 12 months.
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YouGov India. (December 8, 2022). Change in media consumption reported by consumers across India in 2022, by activity [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1280641/india-change-in-media-consumption-by-activity/
YouGov India. "Change in media consumption reported by consumers across India in 2022, by activity." Chart. December 8, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1280641/india-change-in-media-consumption-by-activity/
YouGov India. (2022). Change in media consumption reported by consumers across India in 2022, by activity. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1280641/india-change-in-media-consumption-by-activity/
YouGov India. "Change in Media Consumption Reported by Consumers across India in 2022, by Activity." Statista, Statista Inc., 8 Dec 2022, https://www.statista.com/statistics/1280641/india-change-in-media-consumption-by-activity/
YouGov India, Change in media consumption reported by consumers across India in 2022, by activity Statista, https://www.statista.com/statistics/1280641/india-change-in-media-consumption-by-activity/ (last visited December 21, 2024)
Change in media consumption reported by consumers across India in 2022, by activity [Graph], YouGov India, December 8, 2022. [Online]. Available: https://www.statista.com/statistics/1280641/india-change-in-media-consumption-by-activity/
