In 2023, retail outlets accounted for approximately 13.2 percent of out-of-home (OOH) advertising spending in Ireland. Beers and ciders ranked second with 7.8 percent, as well as the food segment.
Leading out-of-home (OOH) advertising categories in Ireland in 2023, by share of voice
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PML Group. (January 17, 2024). Leading out-of-home (OOH) advertising categories in Ireland in 2023, by share of voice [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1280603/ooh-advertising-categories-ireland/
PML Group. "Leading out-of-home (OOH) advertising categories in Ireland in 2023, by share of voice." Chart. January 17, 2024. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1280603/ooh-advertising-categories-ireland/
PML Group. (2024). Leading out-of-home (OOH) advertising categories in Ireland in 2023, by share of voice. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1280603/ooh-advertising-categories-ireland/
PML Group. "Leading Out-of-home (Ooh) Advertising Categories in Ireland in 2023, by Share of Voice." Statista, Statista Inc., 17 Jan 2024, https://www.statista.com/statistics/1280603/ooh-advertising-categories-ireland/
PML Group, Leading out-of-home (OOH) advertising categories in Ireland in 2023, by share of voice Statista, https://www.statista.com/statistics/1280603/ooh-advertising-categories-ireland/ (last visited December 04, 2024)
Leading out-of-home (OOH) advertising categories in Ireland in 2023, by share of voice [Graph], PML Group, January 17, 2024. [Online]. Available: https://www.statista.com/statistics/1280603/ooh-advertising-categories-ireland/
