In the first quarter of 2024, alcoholic beverage company Diageo was Ireland's largest out-of-home (OOH) advertiser, with 5.7 percent of that medium's share of voice (SOV) in the European country. Fast food chain McDonald's and food and beverage holding Mondelēz International rounded the top three, with SOVs of 3.6 percent each. During the same period, roadside OOH accounted for around 53 percent of Ireland's total outdoor ad spending.
Leading out-of-home (OOH) advertisers in Ireland in 1st quarter 2024, by share of voice
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Share of voice
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PML Group. (May 1, 2024). Leading out-of-home (OOH) advertisers in Ireland in 1st quarter 2024, by share of voice [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1280591/ooh-advertisers-ireland/
PML Group. "Leading out-of-home (OOH) advertisers in Ireland in 1st quarter 2024, by share of voice." Chart. May 1, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1280591/ooh-advertisers-ireland/
PML Group. (2024). Leading out-of-home (OOH) advertisers in Ireland in 1st quarter 2024, by share of voice. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1280591/ooh-advertisers-ireland/
PML Group. "Leading Out-of-home (Ooh) Advertisers in Ireland in 1st Quarter 2024, by Share of Voice." Statista, Statista Inc., 1 May 2024, https://www.statista.com/statistics/1280591/ooh-advertisers-ireland/
PML Group, Leading out-of-home (OOH) advertisers in Ireland in 1st quarter 2024, by share of voice Statista, https://www.statista.com/statistics/1280591/ooh-advertisers-ireland/ (last visited July 22, 2024)
Leading out-of-home (OOH) advertisers in Ireland in 1st quarter 2024, by share of voice [Graph], PML Group, May 1, 2024. [Online]. Available: https://www.statista.com/statistics/1280591/ooh-advertisers-ireland/