According to a report conducted by Decision Lab in Vietnam in 2021, around 34.4 percent of the Vietnamese esports audience stated that it was likely for them to purchase technology products recommended by gamer key leader opinions (KOLs) they followed. Meanwhile, over 25 percent of them were very likely to do so. Product categories irrelevant to gaming, such as food & beverages and clothing also gained interest among these respondents when advertised by KOLs.
Intention to purchase products advertised by key opinion leaders (KOLs) among esports audience in Vietnam as of October 2021, by product category
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Decision Lab. (October 21, 2021). Intention to purchase products advertised by key opinion leaders (KOLs) among esports audience in Vietnam as of October 2021, by product category [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1280555/vietnam-intention-to-purchase-products-advertised-by-kols/
Decision Lab. "Intention to purchase products advertised by key opinion leaders (KOLs) among esports audience in Vietnam as of October 2021, by product category." Chart. October 21, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1280555/vietnam-intention-to-purchase-products-advertised-by-kols/
Decision Lab. (2021). Intention to purchase products advertised by key opinion leaders (KOLs) among esports audience in Vietnam as of October 2021, by product category. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1280555/vietnam-intention-to-purchase-products-advertised-by-kols/
Decision Lab. "Intention to Purchase Products Advertised by Key Opinion Leaders (Kols) among Esports Audience in Vietnam as of October 2021, by Product Category." Statista, Statista Inc., 21 Oct 2021, https://www.statista.com/statistics/1280555/vietnam-intention-to-purchase-products-advertised-by-kols/
Decision Lab, Intention to purchase products advertised by key opinion leaders (KOLs) among esports audience in Vietnam as of October 2021, by product category Statista, https://www.statista.com/statistics/1280555/vietnam-intention-to-purchase-products-advertised-by-kols/ (last visited November 21, 2024)
Intention to purchase products advertised by key opinion leaders (KOLs) among esports audience in Vietnam as of October 2021, by product category [Graph], Decision Lab, October 21, 2021. [Online]. Available: https://www.statista.com/statistics/1280555/vietnam-intention-to-purchase-products-advertised-by-kols/
