In September 2021 an online survey asked young consumers (aged 18 to 34 years) in Great Britain which video game franchise they had heard the most positive things about. Overall, the Pokémon franchise received a buzz score of 11.2, whilst Super Mario Bros and Minecraft received a score of 9.6 and 9.4, respectively.
Video game franchises with the most buzz among young consumers in Great Britain (GB) as of September 2021
(index score)
Original question: Over the past two weeks, which of the following brands have you heard something positive about? Now which of the following brands have you heard something negative about?
According to the source: "Buzz is a net measure of whether consumers are hearing positive or negative things about a brand in the last two weeks. The score can range from 100 to -100 and is compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
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YouGov. (October 25, 2021). Video game franchises with the most buzz among young consumers in Great Britain (GB) as of September 2021 (index score) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1280543/video-game-franchise-buzz-young-consumers-great-britain/
YouGov. "Video game franchises with the most buzz among young consumers in Great Britain (GB) as of September 2021 (index score)." Chart. October 25, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1280543/video-game-franchise-buzz-young-consumers-great-britain/
YouGov. (2021). Video game franchises with the most buzz among young consumers in Great Britain (GB) as of September 2021 (index score). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1280543/video-game-franchise-buzz-young-consumers-great-britain/
YouGov. "Video Game Franchises with The Most Buzz among Young Consumers in Great Britain (Gb) as of September 2021 (Index Score)." Statista, Statista Inc., 25 Oct 2021, https://www.statista.com/statistics/1280543/video-game-franchise-buzz-young-consumers-great-britain/
YouGov, Video game franchises with the most buzz among young consumers in Great Britain (GB) as of September 2021 (index score) Statista, https://www.statista.com/statistics/1280543/video-game-franchise-buzz-young-consumers-great-britain/ (last visited December 23, 2024)
Video game franchises with the most buzz among young consumers in Great Britain (GB) as of September 2021 (index score) [Graph], YouGov, October 25, 2021. [Online]. Available: https://www.statista.com/statistics/1280543/video-game-franchise-buzz-young-consumers-great-britain/
