According to a report conducted by Decision Lab in Vietnam in 2021, approximately 50.8 percent of Vietnamese esports audience trusted products recommended by gamer key leader opinions (KOLs) they followed. Meanwhile, many of them also occasionally bought and considered these products relevant.
Opinion of esports audience on products advertised by key opinion leaders (KOLs) in Vietnam as of October 2021
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Decision Lab. (October 21, 2021). Opinion of esports audience on products advertised by key opinion leaders (KOLs) in Vietnam as of October 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1280535/vietnam-opinions-on-products-advertised-by-kols/
Decision Lab. "Opinion of esports audience on products advertised by key opinion leaders (KOLs) in Vietnam as of October 2021." Chart. October 21, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1280535/vietnam-opinions-on-products-advertised-by-kols/
Decision Lab. (2021). Opinion of esports audience on products advertised by key opinion leaders (KOLs) in Vietnam as of October 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1280535/vietnam-opinions-on-products-advertised-by-kols/
Decision Lab. "Opinion of Esports Audience on Products Advertised by Key Opinion Leaders (Kols) in Vietnam as of October 2021." Statista, Statista Inc., 21 Oct 2021, https://www.statista.com/statistics/1280535/vietnam-opinions-on-products-advertised-by-kols/
Decision Lab, Opinion of esports audience on products advertised by key opinion leaders (KOLs) in Vietnam as of October 2021 Statista, https://www.statista.com/statistics/1280535/vietnam-opinions-on-products-advertised-by-kols/ (last visited December 21, 2024)
Opinion of esports audience on products advertised by key opinion leaders (KOLs) in Vietnam as of October 2021 [Graph], Decision Lab, October 21, 2021. [Online]. Available: https://www.statista.com/statistics/1280535/vietnam-opinions-on-products-advertised-by-kols/
