A report conducted by Decision Lab in Vietnam in 2021 revealed that for approximately 37.3 percent of Vietnamese esports audience followed mostly key opinion leaders (KOLs) who were gamers. In comparison, around 28 percent of respondents followed very few gamer KOLs.
Share of esports audience following key opinion leaders (KOLs) in Vietnam as of October 2021, by type of KOLs
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Decision Lab. (October 21, 2021). Share of esports audience following key opinion leaders (KOLs) in Vietnam as of October 2021, by type of KOLs [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1280506/vietnam-share-of-esports-audience-following-kol-by-kol-type/
Decision Lab. "Share of esports audience following key opinion leaders (KOLs) in Vietnam as of October 2021, by type of KOLs." Chart. October 21, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1280506/vietnam-share-of-esports-audience-following-kol-by-kol-type/
Decision Lab. (2021). Share of esports audience following key opinion leaders (KOLs) in Vietnam as of October 2021, by type of KOLs. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1280506/vietnam-share-of-esports-audience-following-kol-by-kol-type/
Decision Lab. "Share of Esports Audience following Key Opinion Leaders (Kols) in Vietnam as of October 2021, by Type of Kols." Statista, Statista Inc., 21 Oct 2021, https://www.statista.com/statistics/1280506/vietnam-share-of-esports-audience-following-kol-by-kol-type/
Decision Lab, Share of esports audience following key opinion leaders (KOLs) in Vietnam as of October 2021, by type of KOLs Statista, https://www.statista.com/statistics/1280506/vietnam-share-of-esports-audience-following-kol-by-kol-type/ (last visited December 30, 2024)
Share of esports audience following key opinion leaders (KOLs) in Vietnam as of October 2021, by type of KOLs [Graph], Decision Lab, October 21, 2021. [Online]. Available: https://www.statista.com/statistics/1280506/vietnam-share-of-esports-audience-following-kol-by-kol-type/
