Foods bought discounted due to low best before dates in Japan 2021

Published by C. Diep, May 17, 2022
According to a survey conducted in October 2021 in Japan, around one in five respondents would not buy food products discounted due to short best before dates. While the majority was willing to buy discounted products, bread was the most common choice, with more than 43 percent.
Food products in Japan are labeled with two types of expiration dates: best before and use-by dates. While food products are considered safe to be consumed past their best before dates if no changes in color and taste are observed, items past the use-by date are considered unsuitable for consumption.

Leading food products bought discounted due to short best before dates in Japan as of 2021

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Release date

November 2021

Region

Japan

Survey time period

September 30 to October 4, 2021

Number of respondents

4,000 respondents

Age group

20 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "Which food items would you buy if they are sold discounted due to the best-before date at a supermarket or a convenience store."

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Expenditure

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Offline and online

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Payments

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Purchase decision

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Customer satisfaction

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Sustainable shopping

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