According to a report conducted by Decision Lab in Vietnam in 2021, around 63 percent of esports audience considered watching TV/game show content or live streams featuring their favorite gamer key opinion leaders (KOL) likely or very likely. Blogs and music videos, as well as short movies, were also relatively popular among the Vietnamese esports audience.
Intention to engage with content from key opinion leaders (KOLs) among esports audience in Vietnam as of October 2021, by content type
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Decision Lab. (October 21, 2021). Intention to engage with content from key opinion leaders (KOLs) among esports audience in Vietnam as of October 2021, by content type [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1280410/vietnam-intent-to-watch-kol-content/
Decision Lab. "Intention to engage with content from key opinion leaders (KOLs) among esports audience in Vietnam as of October 2021, by content type." Chart. October 21, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1280410/vietnam-intent-to-watch-kol-content/
Decision Lab. (2021). Intention to engage with content from key opinion leaders (KOLs) among esports audience in Vietnam as of October 2021, by content type. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1280410/vietnam-intent-to-watch-kol-content/
Decision Lab. "Intention to Engage with Content from Key Opinion Leaders (Kols) among Esports Audience in Vietnam as of October 2021, by Content Type." Statista, Statista Inc., 21 Oct 2021, https://www.statista.com/statistics/1280410/vietnam-intent-to-watch-kol-content/
Decision Lab, Intention to engage with content from key opinion leaders (KOLs) among esports audience in Vietnam as of October 2021, by content type Statista, https://www.statista.com/statistics/1280410/vietnam-intent-to-watch-kol-content/ (last visited November 21, 2024)
Intention to engage with content from key opinion leaders (KOLs) among esports audience in Vietnam as of October 2021, by content type [Graph], Decision Lab, October 21, 2021. [Online]. Available: https://www.statista.com/statistics/1280410/vietnam-intent-to-watch-kol-content/
