According to a report conducted by Decision Lab in Vietnam in 2021, esports audience was more likely to purchase products from relevant categories such as electronics, technology, and gaming accessories, according to respectively more than half of the respondents. On the other hand, only 23 percent of the respondents would purchase products relating to travelling after seeing ads.
Intention to purchase after seeing ads among esports players in Vietnam as of October 2021, by product category
Characteristic
Very unlikely
Unlikely
Neutral
Likely
Very likely
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
among players, watchers and/or streamers of esports games
Method of interview
Online Access Panel
Supplementary notes
Original question: "Please rate your intention to purchase the following product categories after seeing them advertised on gaming platforms (5pt Likert scale)."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Decision Lab. (October 21, 2021). Intention to purchase after seeing ads among esports players in Vietnam as of October 2021, by product category [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1280389/vietnam-intent-to-purchase-after-seeing-ads-by-product-category/
Decision Lab. "Intention to purchase after seeing ads among esports players in Vietnam as of October 2021, by product category." Chart. October 21, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1280389/vietnam-intent-to-purchase-after-seeing-ads-by-product-category/
Decision Lab. (2021). Intention to purchase after seeing ads among esports players in Vietnam as of October 2021, by product category. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1280389/vietnam-intent-to-purchase-after-seeing-ads-by-product-category/
Decision Lab. "Intention to Purchase after Seeing Ads among Esports Players in Vietnam as of October 2021, by Product Category." Statista, Statista Inc., 21 Oct 2021, https://www.statista.com/statistics/1280389/vietnam-intent-to-purchase-after-seeing-ads-by-product-category/
Decision Lab, Intention to purchase after seeing ads among esports players in Vietnam as of October 2021, by product category Statista, https://www.statista.com/statistics/1280389/vietnam-intent-to-purchase-after-seeing-ads-by-product-category/ (last visited August 24, 2024)
Intention to purchase after seeing ads among esports players in Vietnam as of October 2021, by product category [Graph], Decision Lab, October 21, 2021. [Online]. Available: https://www.statista.com/statistics/1280389/vietnam-intent-to-purchase-after-seeing-ads-by-product-category/