Distribution of live streaming viewing hours on leading global platforms Q3 2021

Published by
Jessica Clement,
Dec 10, 2021
In the third quarter of 2021, mid-tier influencers with an average of 500 to 5,000 viewers per live stream generated approximtaly 40 percent of live stream viewership hours across Twitch, YouTube Gaming and Facebook Gaming. Overall, micro influencers produced 27 percent of viewing hours whilst mega influencers (with over 25,000 average viewers) generated ten percent. The total amount of gaming livestreaming hours watched in the third quarter of 2021 was 7.4 billion.

Distribution of live streaming viewing hours on leading platforms worldwide in 3rd quarter 2021, by influencer tier

Tier (average viewers of each cohort)Share of hours
Mega (25k+) 10%
Macro (5k-25k) 23%
Mid-Tier (500-5k) 40%
Micro (25-500) 27%
Showing entries 1 to 4 (4 entries in total)
Created with Highcharts 7.2.2Tier (average viewers of each cohort)Share of hours10%10%23%23%40%40%27%27%Mega (25k+)Macro (5k-25k)Mid-Tier (500-5k)Micro (25-500)
0%10%20%30%40%50%

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Release date

November 2021

Region

Worldwide

Survey time period

Q3 2021

Special properties

Twitch, YouTube Gaming, and Facebook Gaming

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