Major factors in online shopping in Japan 2021, by gender

Published by C. Diep, Jan 10, 2022
The price was the leading factor influencing online purchases in Japan as revealed in a survey conducted in September 2021. Over 81 percent of male and 78.5 percent of female respondents stated to pay attention to the pricing when buying products online. Additionally, women would more likely compare prices between online and in-store retailers, with more than 40 percent.

Leading factors influencing online purchases in Japan as of September 2021, by gender

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Release date

October 2021

Region

Japan

Survey time period

September 16 to 22, 2021

Number of respondents

3,592*

Age group

20 years and older

Special properties

respondents who have shopped online and intend to continue the usage; multiple answers allowed

Method of interview

Online survey

Supplementary notes

*1,799 male and 1,793 female respondents.

Original question: "When shopping online, what do you pay attention to?"
Ten leading answers.

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Overview

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Platform usage

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Online payment

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