Major factors influencing online shopping behavior in Japan 2024

Published by C. Diep, Feb 26, 2024

The price was the leading factor influencing online purchases in Japan, as revealed in a survey conducted between January and February 2024. Over 43 percent of respondents named the product price decisive factor they paid attention to during online shopping in the past years, whereas around 18 percent of decisions were impacted by product quality.

Leading factors influencing online purchases in Japan as of February 2024

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Release date

February 2024

Region

Japan

Survey time period

January 29 to February 5, 2024

Number of respondents

1,279 respondents

Age group

15-69 years

Special properties

respondents who have shopped online in the past year; only one answer allowed

Method of interview

Online survey

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Statistics on " Online shopping behavior in Japan "

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Overview

5

Platform usage

6

Consumer satisfaction

5

Online payment

5

Household spending

5

Social commerce

4

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Topics

E-commerce in AustraliaInternet in AustraliaSmartphone market in AustraliaFintech in AustraliaSupermarkets and grocery retail in Australia
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