The number of Ukrainian entrepreneurs working in direct-to-consumer (D2C) sales has been steadily decreasing over the period observed. In 2021, their number stood at 573.3 thousand, representing a decrease of over 200 thousand individuals compared to the year earlier.
Individuals active in direct-to-consumer (D2C) selling in Ukraine from 2017 to 2021
(in 1,000s)
Characteristic
Number of individuals in thousands
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The source defines individuals active in direct selling as "entrepreneurs building their own business (typically devoting more than 30 hours/week to direct selling activities), or part-time entrepreneurs earning additional income (typically devoting less than 30 hours/week to their direct selling activities). Others may have joined primarily to purchase favorite products at a discount price."
The statistic has been compiled from several reports by the source.
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Seldia. (July 1, 2022). Individuals active in direct-to-consumer (D2C) selling in Ukraine from 2017 to 2021 (in 1,000s) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1280238/ukraine-entrepreneurs-active-in-d2c-sales/
Seldia. "Individuals active in direct-to-consumer (D2C) selling in Ukraine from 2017 to 2021 (in 1,000s)." Chart. July 1, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1280238/ukraine-entrepreneurs-active-in-d2c-sales/
Seldia. (2022). Individuals active in direct-to-consumer (D2C) selling in Ukraine from 2017 to 2021 (in 1,000s). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1280238/ukraine-entrepreneurs-active-in-d2c-sales/
Seldia. "Individuals Active in Direct-to-consumer (D2c) Selling in Ukraine from 2017 to 2021 (in 1,000s)." Statista, Statista Inc., 1 Jul 2022, https://www.statista.com/statistics/1280238/ukraine-entrepreneurs-active-in-d2c-sales/
Seldia, Individuals active in direct-to-consumer (D2C) selling in Ukraine from 2017 to 2021 (in 1,000s) Statista, https://www.statista.com/statistics/1280238/ukraine-entrepreneurs-active-in-d2c-sales/ (last visited July 22, 2024)
Individuals active in direct-to-consumer (D2C) selling in Ukraine from 2017 to 2021 (in 1,000s) [Graph], Seldia, July 1, 2022. [Online]. Available: https://www.statista.com/statistics/1280238/ukraine-entrepreneurs-active-in-d2c-sales/